About
Marketing & Sales Strategist ❖ Insights Powered ❖ Data Driven
Bilingual in English and Chinese, with over 15 years of sales and marketing experience, I've collaborated with teams globally across geographies to formulate and execute bespoke strategies based on insights gleaned from analysing aggregated data. I'm well positioned as bridge connecting business with both technology and data to increase revenue and profit, reduce cost and risks, improve productivity and customers' experience.
- Email: boonleonglim@gmail.com
- Phone (GMT+8h): +65 81 388 488
- Degree: M.B.A. (Strategy & Finance)
- City: Singapore
Key Skills / Interests:
Strategic Planning ❖ Business Development ❖ Python (Programming Language) ❖ Machine Learning ❖ Data Analytics ❖ Project Management ❖ Customer Relationship Management (CRM) ❖ Digital Marketing ❖ Google Analytics ❖ Search Engine Optimization (SEO) ❖ Innovation ❖ UI/UX ❖ Artificial Intelligence (AI) ❖ Insurance
Career Highlights
A non-exhaustive list of my career highlights is detailed below.
KEY HIGHLIGHTS
- Performance Modelling and Forecasting: Pioneered dashboard consolidating product lines’ sales across sales teams and time periods for sales performance forecasting and tracking, implemented across sales locations; 2,000+ man-hours savings per annum
- Operational Excellence: Coordinated with listed US MNC client, program service providers, network offices in 25 APAC and European markets to attain best program renewal outcomes since Singapore Hub's set up in 2015
- Strategy and Execution: Achieved ~11% (~SGD$2,730,000) sales growth despite Global Financial Crisis by training, motivating, and influencing sales force via seminars, communications, and campaigns with teammates
- Regional Project Management: Collaborated with committee members on various concurrent regional change projects to improve sales persons’ productivity, groom more future sales leaders and top sales qualifiers
- New Capability Development: Conceived targeted competency development program for profiling salespersons with suitable clientele, organised tailored product sales focus group; Program adapted for other sales locations
- Search Engine Results Pages (SERPs) Ranking: Hands-on experience in improving rankings of targeted keywords for new website with virtually no PageRank to first page of SERP
- Learning Agility: Self-taught Microsoft Office Visual Basic for Applications (VBA) within 3 months to record and edit macros for automating customised report generation
Soft Skills
- Influencing and Engagement: Advised Heads of HR and direct reports, conducted live workshops and webinars on talent management key trends, opportunities, and challenges in Asia, influenced buy-in to best practices
- Presentations Creation and Online / On-Site Delivery: Supported Filipino Telco’s Employee Value Proposition (EVP) adaptation and execution via both on-site and weekly conference call / webinar
- Negotiation: Successfully negotiated for more favourable program renewal terms and/or rates from various service providers for over 20 global and local clients across different industries
- Persuasion: Successfully presented renewal terms to various clients, both corporates and individuals, and convinced them to procure new and/or renew existing programs based on my recommendations
- Team Management: Managed development needs, coaching and guidance, duties and overtime claims of 10 staff and 38 external promotion resources; Reviewed Monthly KPI Assessments and Annual Performance Appraisals
- Campaign Modelling, Forecasting and Execution: Developed business case, formulated sales campaigns with scenario analyses for robust forecasts of sales production and incentive pay-outs, and followed through on post campaign incentive payment approval processing
- Meeting Organisation and Reporting: End-to-end organisation of monthly sales meetings, agenda preparation, speakers sourcing, presentation materials creation, logistics coordination, and effective meeting facilitation
- Management Reporting: Analysed, compiled, and reported findings to Group senior management to inform decision making
- User Acceptance Testing (UAT): Provided feedback on processes and data flows, access rights, features, bugs, user interface / user experience (UI/UX), etc. for various platforms
Professional Experience
Senior Broker, Corporate Risk Services
2019 - 2021
Marsh (Singapore) Pte. Ltd. – APAC and Europe
Business Consultant and Director
2015 - 2019
Alpha ROI Pte. Ltd. – Singapore
Senior Executive Advisor, Advisory Services, Asia
2015 - 2014
The Corporate Executive Board Asia Pte. Ltd. (CEB) – Asia
Deputy Assistant Business Development Director
2010 - 2012
Business Development Manager
2007 - 2010
AIA Singapore Private Limited – Singapore
Prior Roles
Assistant Department Manager
Management Trainee
Courts (Singapore) Pte Ltd – Singapore
Senior Financial Adviser
Financial Adviser cum Roadshow Manager
Peter Tan Organisation (PTO®) representing Prudential Assurance Company Singapore (Pte) Limited – Singapore
Education
Data Science Immersive Bootcamp
2022 - 2022
General Assembly Space Academy PTE. LTD., Singapore
Master of Business Administration (Strategy & Finance)
2012 - 2014
Nanyang Business School (NBS), Nanyang Technological University (NTU), Singapore
- Top graduating student in 'Governance, Risk Management & Compliance' (GRMC) cum Information Systems Audit and Control Association (ISACA) Book Prize winner
- Published write-up "An Expose On Panel 2: The CEO: Reconciling Compensation, Values And Value Creation" in The Directors' Bulletin
Bachelor of Engineering (Electrical & Electronics Engineering), Honours
1998 - 2002
Nanyang Technological University (NTU), Singapore
- Winner of technical paper submission for The Institute Of Engineers, Singapore (IES) Publication Awards (Student Category)
Professional Certifications
A non-exhaustive list of my various professional certifications is detailed below.
- Data Analyst in SQL Track
- Intermediate SQL
- Google Analytics Individual Qualification (GAIQ)
- Google Analytics for Power Users
- Advanced Google Analytics
- Insights from Data with BigQuery
- Certified Google AdWords Professional
- Certification in Advanced Search Engine Marketing Strategies
- LinkedIn Marketing Strategy
- Microsoft Office Specialist (MOS) Expert
Portfolio
My humble collection of projects thus far.
- All
- Data Science
- Dashboards
- Websites
Deep Fakes Detector
Develop deep learning (DL) Convolutional Neural Network (CNN) model, with dataset focused on Asian content and ethnicities, that correctly identifies deep fakes videos (excluding the audio component).
Ames Housing Price Prediction
Develop residential properties sales price prediction models using the Ames Housing Dataset to determine property’s fair value for the city of Ames, Iowa, the United States of America.
Subreddit Posts Extraction & Classification
Scrape and develop models for classifying posts from both subreddits r/DotA2 and r/leagueoflegends into 2 separate threads, and identify the top 10 predictors for each subreddit.
West Nile Virus (WNV) Prediction
Develop WNV outbreak prediction models with data on mosquito traps, weather, etc. for Chicago Department of Public Health and the City of Chicago.
Improve 2020 ACT Participation Rate
Analyse trends for both ACT and SAT to identify potential strategies for improving 2020 ACT participation rates.
